Bratz Billionaire Isaac Larian Puts In 890M Bid To Save Toys R Us Gets Rejected

His $890 million offer consisted of $675 million for the US stores and $215 million for the Canadian operations. Larian has been banging the drum to save Toys R Us for a while now on social media, since the company announced it was closing its stores following a failed effort to restructure through bankruptcy. Larian believes that the death of Toys R Us would also deliver a fatal blow to the general toy industry. A recent tweet posted on Larian’s own Twitter account shines a political light on the issue and emphasizes the 130,000 jobs being put in jeopardy by the closings: In case you were wondering, Isaac Larian earned his fortune thanks to MGA Entertainment whose most famous product is the Bratz line of dolls. His vision for Toys R Us is reportedly more ambitious than simply keeping the stores open. He told the press that he envisions each rescued Toys R Us store as “a mini Disneyland in each neighborhood”. If that happens, the money will come from Larian’s own coffers as well as those of additional investors and banks that he’s gotten on board. Unfortunately, Isaac’s vision hit a speed bump on Wednesday, April 18 when attorneys for the toy company concluded that his offer does not yet meet the minimum threshold for a “valid bid” Upon hearing of the rejection, today Larian announced: “If this is true, it is very disappointing. It is our hope and expectation that we can continue to participate in the bid process so we can keep fighting to save Toys R Us. We feel confident that we submitted a fair valuation of the company’s US assets in an effort to save the business and over 130,000 domestic jobs.”